Off the Dribble
Founded by Alondra Segoviano, Off the Dribble (OTD) is a vibrant community space for women, non-binary, and trans players, offering weekly pickup games and events in Chicago.
We partnered with OTD to create a brand identity that reflects its energy and mission. The logo is inspired by a basketball drill, symbolizing movement and carving out space—a visual nod to OTD’s commitment to creating opportunities in the community.
Our work also included merchandise design, including a playful crewneck and casual street-style t-shirt, helping OTD extend its brand off the court. Since launching, OTD has grown its reach, collaborated with Bulls Community, and become a recognized hub for inclusive basketball in Chicago.
SERVICESVisual Identity
Merchandise Concept and Design
Social Media Templates
TESTIMONIAL“Nora was truly a pleasure to work with! Not only is she always on top of her p’s and q’s, but she knows exactly how to bring your vision to life (even if you don’t know how to verbalize it.) I’m very happy I invested in my organization by hiring her for branding—it’s set us up for longevity and to truly pack a punch in the market.
— Alondra Segoviano
Founder of Off the Dribble
The OTD monogram playfully nods to the center of a basketball court and gender symbols—balancing conformity and breaking free from tradition. It embraces inclusivity, blurring gender lines and fostering a forward thinking mindset that goes beyond traditional expectations.
