Crafting brands that are bold, meaningful, and full of character.

Good Nugget Studio is a Chicago-based independent design studio helping founders, creatives, and organizations rooted in community, art, culture, and care.

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Recent Projects

Off the Dribble Brand Identity

Sal and Pal’s
Concept Brand Identity

Splash Women’s Sports
in collaboration with DejaMakes

Want to work together? Start the conversation.

On the Menu

Here’s how we can support your brand.

  • Foundational systems that clarify who you are and where you’re going.

    + Strategy + Positioning
    + Naming
    + Voice and Tone
    + Visual Identity
    + Brand Guidelines

  • Graphic elements that add personality and depth to your brand.

    + Custom illustration
    + Pattern and icon design
    + Campaign visuals
    + Social and digital assets
    + Print-ready artwork

  • Physical touchpoints where your brand meets the real world.

    + Apparel graphics
    + Packaging and labels
    + Promotional items
    + Production-ready files
    + Vendor coordination support

  • Design support for campaigns, launches, and evolving brand needs.

    + Campaign design
    + Visual direction
    + Marketing/event assets
    + Presentation materials
    + Ongoing or project-based support

Our Process

Here’s what to expect when it comes to working with us.

Submit an inquiry and we’ll connect to explore your goals and ensure we’re aligned. After our call, you’ll receive a detailed quote outlining scope, deliverables, and investment. In a nutshell, once approved, we’ll begin with brand discovery and strategy, move into visual direction through mood boards, and finalize your identity through thoughtful concept development and design.

And then—launch!

Frequently Asked Questions

Because we know you’re curious.

  • Brand identity design is the visual foundation of your organization—the elements that shape how you’re recognized and remembered. This includes things like your logo, color palette, typography, and supporting visuals, all working together as a cohesive system.

    A strong brand identity brings clarity and consistency to how you show up across platforms and touchpoints. It helps your audience understand who you are, builds trust over time, and makes it easier for your brand to feel intentional and confident wherever it appears—from digital spaces to print, campaigns, and real-world applications.

  • Strategy & Foundation

    • Brand Audit

    • Brand Positioning Statement

    • Target Audience Mapping

    • Competitor Analysis

    • 60-Minute Collaborative Session

    • Mood Board + Presentation

    Visual Identity System

    • Comprehensive Logo Suite (4+ Variations)

    • Custom Iconography & Illustration for Your Brand

    • Color Palette

    • Typography Hierarchy

    • Imagery Direction

    Implementation & Delivery

    • Brand Guidelines

    • Organized Asset Files

    • Up to 3 Revision Rounds

  • Brand identity projects are priced based on scope, complexity, and the needs of each brand. Brand identity engagements at Good Nugget Studio begin at $2500, with final pricing tailored to the work involved.

    Rather than offering one-size-fits-all packages, we focus on building thoughtful, cohesive brand identities that are designed to last. During the inquiry process, we’ll talk through your goals and recommend an approach that makes sense for where you are and where you’re headed.

  • Most brand identity projects take approximately 6–8 weeks from kickoff to final delivery. Timelines can vary depending on scope, feedback cycles, and project complexity.

    We’ll outline key milestones at the start of the project so expectations are clear and the process stays collaborative and on track.

  • Yes. If your brand has a strong foundation and clear positioning, a refresh may be all that’s needed. This can involve thoughtful adjustments to elements like color, typography, or supporting visuals to improve clarity and consistency.

    If things feel less defined, we can also help assess whether a refresh or a full rebrand makes the most sense as a long-term investment. Our goal is to recommend the approach that best supports where your brand is headed.

  • We don’t offer logo-only projects. A logo is just one part of a brand’s visual identity, and on its own, it rarely does the heavy lifting people expect it to.

    Instead, we focus on building cohesive brand identity systems that include a logo alongside typography, color, and supporting visuals. This approach ensures your brand works consistently across platforms and applications, rather than relying on a single mark to carry everything.

Ready to start a project?